Product details of Loreal Professional Pro Fiber Reconstruct Shampoo 250ml
To effectively care for damaged hair it is important to understand why we see this and which level of damage you have. Your hair can feel damaged due to many factors; these include among others heated styling tools, pollution and chlorinated water. However we don’t want to stop living and with more and more female’s embracing longer hair, you might find ourselves checking for split ends.
Our hairdressers often see clients concerned about their hair lacking shine and feeling frizzy or coarse. Using our Hair Fibre Test they can give a consultation to diagnose the level of damage. There are three core types of damaged hair and Pro Fiber offers a haircare programme tailored to care for each.
**How to replicate this PRO FIBER effect at home?**
Step 1 - Cleanse: Distribute Pro Fiber shampoo on wet hair em.ulsify. Lather further to get a richer foam for full coverage cleanse. Rinse thoroughly and towel-dry hair.
Step 2 - Prime: Section hair. Apply Anti-Damage Extension Treatment (Re-Boost) section by section. Do not rinse.
Step 3 - Treat: Apply immediately the Auto-Regenerate Aptyl 100 masque on top of the Anti-Damage Extension Treatment (Re-Boost), starting from ends and work up the lengths of the hair. Let the layering leave on for 5 minutes. Em.ulsify. Rinse thoroughly. *Note: Do not apply on roots.
Step 4 - Style: Apply the Leave-In on towel dry hair before styling. Thermo protection properties to prevent heat damage to hair. Instant smoothening and anti-frizz effect with brilant shine.
Step 5 - Daily: On a daily basis, use Shampoo, Conditioner/ Mask, Leave-In to prolong the Pro Fiber effect.
January 11, 2016
Hands up if you feel like you’ve got damaged hair. After all, if you’ve done chemical treatments like dyeing and perming your hair, styling your hair with curling tongs or straightening irons, or even brushed your hair, your hair would already be damaged. And honestly, who doesn’t fall into these categories? A survey by L’Oreal Professionnel says that at least 70% of Singaporean women suffer from damaged hair from the above reasons.
That’s why, every time we’re just getting a simple haircut at the salon, we can’t resist the urge to throw in a treatment as well, just so we can have the experience of running our fingers through our ridiculously smooth post-treatment hair. Those hardly last though – unless you’re talking about L’Oreal Professionnel’s latest innovation — the L’Oreal Professionnel PRO FIBER hair treatment, that leaves your hair strong, smooth, healthy and very un-damaged.
How It Works
- The main ingredient’s APTYL 100, a new molecular complex formulated by L’Oréal that contains active ingredients that deeply penetrate the hair fiber and rebuild the hair from within, by both "restructuring” and "resurfacing”.
- Usually, hair treatments either coat the outside of the hair fibre, to make your hair smooth, or, penetrate internally to strengthen the hair – rarely both. Except this one.
- A "restructuring” Aminosilane enters deep into each hair fibre, and rebuilds the damaged cortex and cuticle by creating a 3-D network. This strengthens your hair.
- At the same time, there’s a "resurfacing” cationic polymer in the complex that has a strong positive charge, drawing APTYL 100 towards damaged parts of the hair, which are negatively-charged. This strong attachment creates a long-lasting, sheath-like protection for the hair, so your hair feels smoother as well.
What We Love
- Most hair treatments only last a day or two, as shampoos tend to remove the beneficial ingredients. That’s why this one’s brilliant because it comes with a whole range of shampoos, conditioners and more to boost the long-term effects of the treatment.
- PRO FIBER shampoos contain negatively charged ions (-) that reactivate APTYL 100 (+++) on a daily basis, so the effects are reactivated daily. Think of it like charging your phone with a portable charger.
There are also three different stages of the treatment, though a professional hairdresser takes into account your hair’s texture, brightness, ends and color to assess the level of damage. Each has its own corresponding set of take-home products.
- Rectify: Slightly Damaged Hair; natural hair with lots of combing, natural exposure to the sun etc.
- Restore: Damaged Hair; 1 chemical process within the last 6 months, colour or perm or rebonding etc.
- Reconstruct: Severely Damaged Hair; at least 2 chemical processes within the last 6 months, colour and perm etc.
As for the process, we tried it out for ourselves at Salon Vim, so here’s how it goes. If you’re still unsure about exactly how the treatment works, or are the kind who likes to ask many questions, it’s fine as the staff are knowledgeable about the process. After accessing the appropriate level of treatment, and getting a nice shampoo (with the PRO FIBER shampoo), your hair is ready to be primed. The PRO FIBER concentrate is applied using a professional layering technique on your hair to improve absorption, followed by the "activation” process now using the REGENERATE Long-lasting Care Activator.
Here’s an interesting part: instead of sticking an alien-like dome on top of your head, this time, an Ice Iron is used to meticulously seal the APTYL 100 into your hair. It kind of works like a straightening iron, but a sub-zero one, to minimise the loss of product and reduce frizz. After the leave-in serum, your hair won’t feel particularly smooth, but it does look healthier and feel stronger.
While at home, you use the various shampoos, conditioners, masques, and leave-in serums to still see the visible effects of the treatment. To reactivate the treatment, use the Re-Boost, which contains APTYL 100 in a soft, smooth cream, after every four shampoos. It sounds like a bit of work, but as our hairdresser reminds us, a lot of how good your hair looks and feels is dependent on how you take care of it home.
L’Oreal Professionnel PRO FIBER hair treatment, priced at $350, is available at L’Oréal Professionnel partnership salons, including Salon Vim.
Reviewed: L’Oréal Professional’s "new age of haircare”, Pro Fiber
Got damaged hair? This will sort you out, pronto.
Hands up who is guilty of the following: heat styling your hair on a daily basis? Dying your locks? Brushing out knots in your hair like a madwoman?
Let’s be honest, we all regularly use GHDs or curlers and book into the salon to top up our highlights, but we may not realise that repeated styling & straightening and endless dying all plays havoc with our hair, leaving ends looking tatty and dull.
In fact, according to L’Oreal, 57% of women today are embracing longer hair – yet with every 12cm of hair having endured twelve months of heat styling, abrasive brushing and UV exposure, the hair fibre is prone to breakage and left hard to manage.
The aftercare products we tried out.
With that in mind, a new L’Oreal Professionnel treatment has been designed to ensure you don’t have to pop in to your hairdresser for a quick trim off the ends, and even better yet, you can do it all at home.
The ‘Pro Fiber’ treatment is being described as a ‘game changer’ – it’s the first of its kind in the market and with three simple steps, it’s easy to transform your damaged tresses into silky, glossy locks.
VIP visited the Dylan Bradshaw salon on South William Street to try it out for ourselves – and you can see the transformation yourselves with this incredible before & after shot!
Patricia Strachan from L’Oreal explained to us that Pro Fiber was designed as a ‘haircure’, that cares for your hair like a manicure cares for your hands. After 7 years of intense research on damaged hair, the brand’s Research Laboratories developed their most sophisticated technology to date: the Aptyle 100 Molecule Complex.
This enables the treatment to penetrate and lastingly grip to the hair fibre inside and out on damaged cuticles – resulting in manageable, soft and healthy-looking hair.
This is how it works: an in-depth hair fibre consultation with your hairdresser to asses your personal damage is conducted in the salon and it’s decided upon whether you need REVIVE, RESTORE or RECOVER for your treatment. The Pro Fiber is massaged into your hair fibre and left in for just five minutes before it is washed out, and you can see and feel an instant boost to your locks, which look bouncy and full of life straight away.
Following this, to maintain the salon treatment effectiveness, the prescribed follow up Pro Fiber program for you needs to be used every time you wash your hair on a weekly basis. Then, on every fourth shampoo, the recharge booster of APTYL 100 needs to be used instead of your conditioner or masque to reboot the effectiveness and long-lasting resilience of the salon treatment.
We continued using the aftercare following our appointment and can vouch that our hair is looking better than ever.
Specifications of Loreal Professional Pro Fiber Reconstruct Shampoo 250ml
- <ul> <li>1 x <a href="http://www.lazada.sg/11113749.html" target="_blank">Loreal Professional Pro Fiber Reconstruct Shampoo </a>250ml</li> </ul>
|Concerns Hair Care||Frizziness|
|Size (L x W x H)||6 x 4 x 4|
|Warranty type||No Warranty|
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